Branding, Packaging, & Print Design
Summary
The work featured in the section goes over a variety of branding, print, and packaging related designs. These pieces were created using market research and creative ideation to develop pieces that resonated with their respective demographics.
01. Branding Guidelines
Sunscope Branding GUidelines
Following the development of Sunscope's logo, I collaborated with the Art Director to establish the company's branding guidelines. This included defining standards for typographic treatments, branding elements, and photography to ensure consistent brand identity.
02. Branding & LOgo Design
Below are several logos I designed for clients and companies I've collaborated with. These designs range from fulfilling specific requests to incorporating current trends and market research.
Safepress: Fingertip barrier
The SafePress Fingertip Barrier, developed by Sunscope, is a product designed to provide a disposable sleeve for fingers when interacting with public surfaces. In creating the branding for this product, my goal was to craft a friendly and inviting mark that truly embodies its essence. This led to a design featuring a shield intertwined with a fingerprint, symbolizing the assurance of germ-free interaction.
Bonetic: Bone broth branding
Fit Food Redlands, a meal prep company, sought a brochure and branding campaign for their new bone broth product. The objective was to develop branding that aligned closely with the product and effectively informed their existing customers about this new product offering.
03. Packaging
Frother Packaging Designs
Sunscope received an order for milk frothers from a client, despite our costs being higher than a competitor. Through my initiative, I designed packaging that adhered to the client's branding guidelines and created realistic renders that showcased our commitment to their brand. This effort strengthened our existing relationship and ultimately secured the order.
Tumbler Packaging
This design represents the final production flat lay for NUTRL's promotional tumbler. The image below includes a 3D mockup provided to the client to demonstrate how the artwork will appear once produced. Please note, the 3D rendering does not feature the final approved design.
CUSTOM MUG PACKAGING
In collaboration with Sunscope's Industrial Designer, I designed packaging for a mug featuring a crane handle. Initially, three designs were created in Illustrator, followed by realistic packaging renders sent to the client to visualize the potential look of the box. Once the client approved the final design, the production-ready flat was used for manufacturing.
04. Print Design
